Condenssed Milk in the UAE Free Essays

Sumeet Mathur, Marketing Director of FrieslandCampina Middle East says â€Å"For more than 50 years, Rainbow has been synonymous in the region for great taste and high quality dairy products. This is an outcome of continuously developing new products that fit the tastes and needs of consumers in the MiddleEast†. The new pack has been launched as a result of extensive consumer understanding and research. We will write a custom essay sample on Condenssed Milk in the UAE or any similar topic only for you Order Now Sweet dishes have a very special place in the food habits of the region’s consumers. Sweetened Condensed Milk is an essential ingredient in several of these sweet dishes. However, the process of using Sweetened Condensed Milk, from a tin, is inconvenient, leads to storage problems and a lot of wastage. The new Rainbow Sweetened Condensed Milk in a squeezy pack, on the other hand, is easy to pour and is resealable to prevent wastage. It offers consumers a more practical and economical alternative to the usual tin. The launch campaign includes heavy consumer activation on TV, through radio competitions, outdoor, sampling in supermarkets and on social media. In addition, at the store level, innovative point-of-sale material and a unique merchandising tool have been developed. The focus of the campaign is to clearly communicate the benefits of the new packaging so that consumers enjoy the process of making the dessert as much as the dessert itself. RAINBOW Gold evaporated milk launched; Now add an irresistible taste to your tea The new product is the latest addition to Rainbow’s evaporated milk range that already includes â€Å"Original†, â€Å"Cardamom† and â€Å"Light† variants. Produced using the best quality fresh cow’s milk from farms across Northern Europe, Rainbow evaporated milk is made to perfectly complement the tea drinking habits of consumers across the Middle East. The launch of Rainbow Gold is evidence of the company’s continuous efforts to evolve and bring suitable products that match the changing consumer demands across the region. Announcing the launch, Maurits Klavert, Managing Director of FrieslandCampina Middle East, said: â€Å"Rainbow has been in the region for over 50 years offering quality dairy products that have become a way of life, handed down through the generations. Now is the time to enrich and uplift this experience. As part of this endeavor, we are delighted to introduce Rainbow Gold evaporated milk. We are sure tea lovers in the Middle East will enjoy it’s richer and tastier appeal. † How to cite Condenssed Milk in the UAE, Papers

Condenssed Milk in the UAE Free Essays

Sumeet Mathur, Marketing Director of FrieslandCampina Middle East says â€Å"For more than 50 years, Rainbow has been synonymous in the region for great taste and high quality dairy products. This is an outcome of continuously developing new products that fit the tastes and needs of consumers in the MiddleEast†. The new pack has been launched as a result of extensive consumer understanding and research. We will write a custom essay sample on Condenssed Milk in the UAE or any similar topic only for you Order Now Sweet dishes have a very special place in the food habits of the region’s consumers. Sweetened Condensed Milk is an essential ingredient in several of these sweet dishes. However, the process of using Sweetened Condensed Milk, from a tin, is inconvenient, leads to storage problems and a lot of wastage. The new Rainbow Sweetened Condensed Milk in a squeezy pack, on the other hand, is easy to pour and is resealable to prevent wastage. It offers consumers a more practical and economical alternative to the usual tin. The launch campaign includes heavy consumer activation on TV, through radio competitions, outdoor, sampling in supermarkets and on social media. In addition, at the store level, innovative point-of-sale material and a unique merchandising tool have been developed. The focus of the campaign is to clearly communicate the benefits of the new packaging so that consumers enjoy the process of making the dessert as much as the dessert itself. RAINBOW Gold evaporated milk launched; Now add an irresistible taste to your tea The new product is the latest addition to Rainbow’s evaporated milk range that already includes â€Å"Original†, â€Å"Cardamom† and â€Å"Light† variants. Produced using the best quality fresh cow’s milk from farms across Northern Europe, Rainbow evaporated milk is made to perfectly complement the tea drinking habits of consumers across the Middle East. The launch of Rainbow Gold is evidence of the company’s continuous efforts to evolve and bring suitable products that match the changing consumer demands across the region. Announcing the launch, Maurits Klavert, Managing Director of FrieslandCampina Middle East, said: â€Å"Rainbow has been in the region for over 50 years offering quality dairy products that have become a way of life, handed down through the generations. Now is the time to enrich and uplift this experience. As part of this endeavor, we are delighted to introduce Rainbow Gold evaporated milk. We are sure tea lovers in the Middle East will enjoy it’s richer and tastier appeal. † How to cite Condenssed Milk in the UAE, Papers

Chinua Achebes acclaimed novel Essay Example For Students

Chinua Achebes acclaimed novel Essay Chinua Achebes acclaimed novel, Things Fall Apart, tells the tale of Okonkwo, a powerful clan leader in his Nigerian village, Umuofia. Although Okonkwo is a man of importance, he finds himself dismissed from the tribe as he clashes with the laws of his people. The titles he procured throughout his lifetime are taken away as he temporarily seeks refuge in Mbanta, his motherland. However, the strong warrior plans the return to Umuofia with high esteem as he hopes to gain the most supreme title. This motif introduces readers to the cultural emphasis on titles of the men of the Igbo clan. Through the events of the story and Okonkwos desire to contrast the lifestyle of his dilatory father, we see the significant impact of titles in the society. Achebe prepares the issue of status through the African perspectives of their society. The social system of the tribe significantly centers around the roles and titles of each individual. The importance of these titles is so prominent to the Igbo people that the word agbala was incorporated from their language into the novel. The term describes women, who were considered weak, but it also describes a class of title-less men. This same distinction is classified by the word efulefu, the title less men who where undesired by the clan. Unlike strength, wealth, and family, weakness was not a sign of status. After a man who was agbala retorts to him at a kindred meeting, Okonkwo displays his pride in having a title by saying, this meeting is for men (22). In order to avoid being agbala as his father was before dying , Okonkwo seeks help from Nwakibie, who had taken the highest but one title which a man could take in the clan (15). Nwakibie had collected extensive amounts of wealth, as well as the thirty children his nine wives had bore. As Okonkwo strives to become more like this man, the necessity for wealth is reflected in his work. It was important in the fact that those who represented the community had taken up the ozo title. Only those who could afford to would take up this title. The anklet of title symbolized this status (167). With it came respect and honor, tied to the issue of being identified in the clan. Each title associated a man to a dignified lifestyle in which he received extended courtesy. Throught the contrast of Oknokwo and Unoka, his father, the author integrates the same principle idea of prosperity in the clan. The greatness of Okonkwo is measured against the weakness of his father Unoka. People laughed at because he was a loafer(3). In his life, Okonkwos father had taken no title at all and was heavily in debt (5). The shame of this man hung on the shoulders of Okonkwo. His greatest fear was of himself, lest he should be found to resemble his father (10). Therefore, he swore to hate everything that his father Unoka had loved (11). The author uses the impaired relationship of the two characters to develop Okonkwos obligation to become strong. The strength he acquires produces the brusque personality that enables him to become outwardly emotionless. Okonkwo even goes to the extent of murdering a boy he admired to avoid being thought weak (53). However, the same traits Unoka portrayed emerge in his grandson. Nwoye defies the father he tried so hard to please, by joining the Christians of the village. Achebe uses the Okonkwos thoughts living fire begets cold impotent ash, to link the differences of the this father and his son. The importance of Nwoyes conversion, reflect the seperation from not only his father, but also from the tribal social system he was tied to. The humiliation associated with both Unoka and the conversion of Nwoye, reveal the undesirable action of being title-less to the clan. .uaf300fb324c3598636b6cd43b8ad6017 , .uaf300fb324c3598636b6cd43b8ad6017 .postImageUrl , .uaf300fb324c3598636b6cd43b8ad6017 .centered-text-area { min-height: 80px; position: relative; } .uaf300fb324c3598636b6cd43b8ad6017 , .uaf300fb324c3598636b6cd43b8ad6017:hover , .uaf300fb324c3598636b6cd43b8ad6017:visited , .uaf300fb324c3598636b6cd43b8ad6017:active { border:0!important; } .uaf300fb324c3598636b6cd43b8ad6017 .clearfix:after { content: ""; display: table; clear: both; } .uaf300fb324c3598636b6cd43b8ad6017 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaf300fb324c3598636b6cd43b8ad6017:active , .uaf300fb324c3598636b6cd43b8ad6017:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaf300fb324c3598636b6cd43b8ad6017 .centered-text-area { width: 100%; position: relative ; } .uaf300fb324c3598636b6cd43b8ad6017 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaf300fb324c3598636b6cd43b8ad6017 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaf300fb324c3598636b6cd43b8ad6017 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaf300fb324c3598636b6cd43b8ad6017:hover .ctaButton { background-color: #34495E!important; } .uaf300fb324c3598636b6cd43b8ad6017 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaf300fb324c3598636b6cd43b8ad6017 .uaf300fb324c3598636b6cd43b8ad6017-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaf300fb324c3598636b6cd43b8ad6017:after { content: ""; display: block; clear: both; } READ: We have looked at many different types of courtship and we have seen the different parts that convention plays in each one EssayThe impact of the missionaries in the life of Umuoifia is unappreciated by the men of high status. The elders even offered them as much of the Evil Forest as they cared to take (130). Death was essentially the outcome of the Evil Forest. This offer not only displays the elders dislike towards the missionaries, but it is also a form of mockery at the missionaries ignorance. The value of the leaders accomplishments are undermined, and all the importance that their titles held becomes insignificant when the white men appear. Okonkwo fears that his justifications for the killing of Ikemefuna, and the rejection of Nwoye would be insubstantial. The missionaries who draw away the classes of people, whom Okonkwo had overpowered, threaten his prestige.  The fear of failure, implemented by his fathers weakness, and the social system in which the story revolves around, reveal the Nigerian way of life. It is by social systems that Umuofia is oriented. Achebe uses this and the African perspectives of culture to build the character of Okonkwo, and accentuate the importance of power and prestige in tribal villages.

Audit in Podiary medicine Essays

Audit in Podiary medicine Essays Audit in Podiary medicine Paper Audit in Podiary medicine Paper Audit in Podiatry Medicine Auditing plays a very crucial role in organizations and not just in podiatry medicine. It is usually divided into two, where we have both internal and external audit. The role of internal audit is to â€Å"provide independent assurance that an organization’s risk management, governance and internal control processes are operating effectively† (Institute of Internal Auditors, 2010). Internal auditors deal with issues that are pivotal to the survival and success of the organization. They look at such things as the organizations standing in society, the way the organization treats its employees, growth and development, and the organization’s impact on the environment. External auditors however, look at such issues like financial risks and statements of the organization (Institute of Internal Auditors, 2010). National Institute for Clinical Excellence (2008) describes Clinical audit as a â€Å"process of improving quality that tries to find a way to improve patient care and outcomes through systematic review of care against overt criteria and the implementation of change†. To do this, aspects of the structure, processes and outcomes of care given are selected and systematically evaluated against a clear-cut criteria. Where indicated, changes are implemented at an individual, team or service level. When conducting a clinical audit, some key notes need to be observed. These are: Firstly, clinical audit projects are best conducted within a structured program. They should have effective leadership and emphasis on team work and support and participation by all staff. Organizations should also know the fact that this kind of exercise requires enough funding. Another thing that organizations need to recognize is that improvements in care resulting in clinical audits can increase costs. The barrier that is cited as the most common in clinical audits is the failure by the organizations to provide enough protected time for the healthcare teams. Organizations should make sure that their healthcare staffs learn the skills of clinical audit, and that those involved in organizing audit programs must consider various methods of making sure that health service staff provide their full participation. Nice says that another key note is that clinical audit is used to improve aspects of care and is used to confirm that the current medical practice being offered meets the expected level of performance. Participation of staff is important especially in selecting topics because this enables concerns about care to be reported and addressed. This is not always necessary, but it may play a big role in reducing resistance to change. Lastly, since what is important to the patients that are receiving care are significantly different from those of clinicians, service users should therefore be involved in the clinical audit process (2008). According to the Board of Podiatric Medicine (2010), one of the roles that audit plays in podiatry medicine is the role of ensuring that doctors of podiatric medicine (DPMs) show continued capability in their work. According to section 2496 of the State Medical Practice Act, requirements for continued competence are specified and it authorizes the Board of Podiatric Medicine to adopt regulations to ensure the â€Å"continuing skill of persons licensed to practice podiatric medicine†. Every time a renewal is done, a DPM must officially state that he agrees with one of the following under punishment of false swearing, subject to audit: that the DPM, is required to have passed an exam administered by the board within the past ten years. He is to have passed an exam administered by an approved specialty board within the past ten years, to have completed an approved residency within the past ten years. He is also  required to have current, suitable or competent status with an approved specialty board. He is to have passed Part 111 exam administered by the National Boards within the past ten years, be recertified by an approved specialty board, and have completed an extended course of study approved by the board within the past five years. He should have granting/renewing healthcare facility privileges within the past five years. Audit is also important in podiatry medicine, because it helps keep doctors accountable to their patients. Though this is not common practice as such, there is one surgeon, Ernest Amory Codman MD (1869-1940) who employed this rule in his profession. Despite the fact that he was one of the best doctors of his time, even he made mistakes. The only difference between him and his counterparts was that instead of hiding his mistakes, he publicized them and chose instead to learn from them. It is said that he â€Å"recorded diagnostic and treatment errors and linked these errors to outcome in order to make improvements† (Neuhauser, 2002). He resigned from Massachusetts General Hospital where he was a staff and started his own private clinic called the â€Å"End Result Hospital†. The difference between Codman’s hospital and the average healthcare organization is that he admitted his errors in Print and in public. He published this report so that patients would be the ones to decide whether they would be able to receive quality care from him, and the outcome of the care provided. He sent copies of these reports to major hospitals throughout the country, challenging them also to follow his prints, but this did not happen. They would say that they were not allowed to do so by their lawyers. Another role that audit plays in this field of podiatry medicine is to improve the practice of the doctors. The General Medical Council advises that it is mandatory for all doctors to take part in regular and systematic medical and clinical audit. They are advised also that when doing this, they should record their data honestly, so that they are able to get the proper results and be able to improve their practice, by for example, taking part in further training. The UK Central Council for Nursing, Midwifery and Health Visiting, says that every registered practitioner is responsible for assisting the coordination of quality improvement initiatives such as clinical audits. Clinical audit is indeed an important exercise to carry out in one’s organization. According to the Royal Society of Psychiatrists (2009), the main reason that audits are done is to improve the service offered to users. They say that without some form of clinical audit, it is not easy for one to know whether they are doing the right thing or even practicing effectively. If you are not sure about this yourself, then it also becomes a difficult task to demonstrate to others that you are practicing effectively. Some of the benefits of clinical audit are audit helps to ensure that working relationships, communication and liaison between staff, staff and service users (the people who receive service from medical practitioners), and between agencies are improved.   It identifies and promotes good practice, and it may result to the improvement of service delivery and outcomes for users. Another benefit of doing clinical audits is that when performed, one is able to provide informat ion to show your users that your service is effective and pocket friendly, thus, ensure its development.   Audits provide opportunities for education and training. They help increase efficiency by ensuring that there is better use of the resources that are available. They also help in improving working relationships, communication among staff members, staff and service users and between agencies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Audit is an avenue that medical professionals can use to retain the trust and respect of their patients especially in an era where the patients are becoming increasingly critical. This is one of the ways that they can establish and maintain confidence in the quality of clinical care that is being accorded to them. It is a quality improvement tool, and through it, one may be able to tell whether efforts are being made by medical professionals to give their patients high quality professional care. It is increasingly becoming an essential component of professional practice (Nice, 2008).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When done in the right way, audit has provided a way in which the quality of care that is given to patients by medical professionals can be assessed and reviewed objectively, within an approach that is supportive and developmental. All areas of professional practice have been subjected to questions and challenges due to changes in society. Clinical audit therefore provides medical practitioners with a way of responding that compares the care given to the best practice while keeping the central role of the clinical team in agreeing and implementing plans for change. Clinical governance provides a new challenge – â€Å"to take audit at its best and incorporate it within organization’s wide approaches to quality†. References Institute of Internal Auditors. (2010). What is an internal audit? Website, (online) Site: iia.org.uk/en/about_us/What_is_internal_audit.cfm Accessed 06/05/2010 NICE. (2008). Principles for Best Practice in Clinical Audit. Report (online). Site: nice.org.uk/media/796/23/BestPracticeClinicalAudit.pdf Accessed 12/4/2010 Royal Society of Psychiatrists. (2009). Clinical audit: what it is and what it isn’t. What is a Clinical Audit? Report (online).Site: rcpsych.ac.uk/pdf/clinauditChap1.pdf Accessed 06/05/2010 Surrey and Sussex NHS Trust. (2006). Audit Committee, Terms of Reference: Report (online) Site: surreyandsussex.nhs.uk/about_us/documents/tors/tor-auditcommittee.pdf Accessed 06/05/2010 Neuhauser, D. (2002). Heroes and martyrs of quality and safety: Ernest Amory Codman. Quality Safety Health Care, 11, 104-105 (online). Site: http://qshc.bmj.com/content/11/1/104.full Accessed 06/05/2010 Sackett, DL., Rosenberg, WMC., Gray, JAM., Richardson, WS. (1996). Evidence based medicine: What it is and what it isn’t. British Medical Journal, 312 ,71-72 (online). Site: http://ebnp.co.uk/What%20is%20EBP.htm Accessed 06/05/2010

Brontes Idea of Suburbia essays

Bronte's Idea of Suburbia essays In the classic Wuthering Heights, written by Emily Bronte, the characters reflect passion and hate in the two primary settings of the plot. The tumultuous Earnshaws and their extended family inhabit the stormy household of Wuthering Heights. As opposed to the latter, the Lintons and their family occupy the rational Thrushcross Grange. Through obvious symbolism in the settings of Wuthering Heights and Thrushcross Grange, Bronte effectively contrasts the characters personalities and lives. The geographical setting of Wuthering Heights sets the stage for conflict. Wuthering, the title of the estate, describes the atmospheric tumult to which its station is exposed in stormy weather(2). Mr. Lockwood, one of two narrators, comments on the pure, bracing ventilation they must have up there at all times . . . the power of the north wind blowing over the edge (2). After gathering his first impressions of the house, Mr. Lockwood observes the architect [of Wuthering Heights] had foresight to build it strong; the narrow windows are deeply set in the wall, and the corners defended with large jutting stones (2). The structure of the house is very dark as well as the land surrounding it. Lockwood experiences one dark night coming down prematurely, and sky and hills mingled in one bitter whirl of wind and suffocating snow (12). The gloom of Wuthering Heights suggests unhappiness and pain. Consequently, the setting is not the only contributor to the suffering; the inhabitants t hemselves are dark and stormy. Heathcliffs coarse manner of treating those around him reflects the setting of his home, Wuthering Heights. He discourages offering help to Mr. Lockwood, whose departure was delayed by snow, quipping, I wonder you should select the thick of a snow-storm to ramble about in(9) and scolds him for trying to find his own way t ...

Managing business finance Essay Example | Topics and Well Written Essays - 1750 words - 1

Managing business finance - Essay Example Usually banks engage in selling CLOs with different tranches that represent various ranks of seniority in terms of reward/risk profile (Duffie and Garleanu, 2001). CLO’s involve three key entities; banks, CLO managers, investors and borrowers. Now, in order to understand how CLO’s work it is important to explain the way in which securitisation works. At the very beginning a CLO manager approaches various investors in order to pull up funds from them and use them to buy loans (rather issue loans). These funds are pooled in one place sometimes also called as the securitisation vehicle which serves as the source of loans for potential borrowers. This vehicle generates interests every month which are paid back to the investors in terms of the riskiness assumed by them. There are various tranches of investments which are graded according to their risk/reward profile (Coval, Jurek and Stafford, 2009). Such as a AAA rated loan is less risk and less reward generating security whereas a BB rated loan is high risk high reward generating security. This means that when the securitisation vehicle generates interest every month, the investor a ssuming the exposure to a highly rated loan (less risky) is paid first but at the cost of a lower interest rate. On the other hand the investor assuming the exposure to a low rated loan (highly risky) is paid at the last but with a high interest rate. The fact here is that there is greater chance for the highly rated securities to pay out the return whereas there are lesser chances that the low rated investment tranches will generate a return (Antczak, Lucas and Fabozzi, 2011). Due to the demand for loans bank managers prefer to issue loans by pooling up funds from different sources in order to share the risk of default. They pool funds from their syndicates which involves (also termed as syndication) other banks, hedge funds and CLO managers. A loan is then divided into

Reading, rhyming and phoneme detection Essay Example | Topics and Well Written Essays - 2000 words

Reading, rhyming and phoneme detection - Essay Example The outcome of this research study provides SLPs and teachers with guidelines for teaching phonological and phonemic awareness to children with or without learning disabilities who are encountering problems with early reading and/or spelling. Furthermore, by providing a description of available measures that indicate problems in phonological awareness and literacy, the study analyzes three models for assessing children's phonological and rhyming awareness and their subsequent reading skills. The study confirms the importance of early rhyming skills. Was relevant background literature reviewed? Describe the justification for the study. Reading research has gained a lot of attention in the last few years because critical stages of phonological awareness can be developed through carefully planned instructions. This research is justified in that there is a need to find the connections between a child’s early phonological and rhyming skills and his or her progress in reading and sp elling. It is established that activities such as substituting different sounds for the first sound of a familiar song help in a child’s development of phonological awareness, which is a cognitive substrate to reading acquisition. It is known in this context that phonological awareness is not only cognitively related for analyzing words but also prepares children for later reading instructions in phonics and spelling. The authors of this article have discussed that the inability to process language by using phonological key knowledge poses as much of a barrier to learning early word reading as is posed by rhyming and alliteration. Moreover, the research outcomes reveal that weakness in phonological processing or weakness in rhyming... This study reports the results of four sessions during the period when the children were between the ages of 4 and 6 years and were tested with the use of two sets of predictive measures and one set of outcome measures. The predictive measures tested the children at the age of 4 years and 7 month and 5 years and 7 month on rhyme and alliteration detection ability. At the ages of 5 years and 7 month and 5 years and 11 month the researchers tested the children on their phoneme detection. The goal for the first set of tests was to measure reading, spelling and arithmetic ability. For the first set of tests, the researchers conducted the test at the home of the participants. All later tests were conducted at the participants’ schools. The intervention for the first set of tests gave the children different versions of rhyme-oddity tasks. The children had two practice trials followed by ten experimental trials. In each trial the child could choose between three words with pictures a nd pick the two words that rhymed with them; such as â€Å"fish† and â€Å"dish†. The researchers used the same tools to measure the children’s sensitivity to sound repetition as well. The third session of the test incorporated a little more challenging tasks for the children because now they were an year older (5 years and 7 month), which demanded their attention to the position of sounds in words. During this intervention the researchers used three pictures that they showed to all the children and then asked them to point out which words began with the same sound. For example â€Å"code† ended with the same sound as â€Å"rote†.